First of all, let me clear one thing that Search engine optimization is not synonymous with Internet marketing.
Search engine optimization is an activity that are used to achieving higher rankings for specific keywords on search engines such as Google. Search engine optimization is not building brands. Search engine optimization is not marketing and advertising.
If you really want to increase the traffic on your website then do not forget the single most effective way of promoting a web site. Conversational marketing, buzz marketing, viral marketing campaigns and good old fashioned advertising are also great ways of promoting a web site. When you become a popular market leader, folks no longer search for "software development" (generic) but instead search for "Microsoft" & "Sun Microsystem" (brands).
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